Men’s and women’s bathroom stalls in bars were wrapped to look like jail cells, along with a sign reading “There’s a place for people who drink & drive. It looks kind of like this.” The stall wraps earned news stories in both major Utah newspapers, as well as on the FOX and ABC affiliates’ newscasts.
Custom made photo booths were placed on college campuses to remind students not to drink and drive.
A custom police car kiddie ride, reinforced to support adults, was placed at bars and sports venues to remind patrons not to drink and drive.
Custom billiard balls were placed in bars to remind patrons what happens when you drink and drive.
