UTA Brand

The UTA brand people see most isn’t a logo. It’s the vehicles. So we started there. We developed 20 design directions and tested them with riders and non-riders. One stood out. An angled form that felt faster, cleaner, more modern. Then we made it work harder. A red front end—so buses are easier to spot at a distance. Reflective white and silver striping—so they’re safer, day and night. Better perception. Better performance. Inside and out.

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